Family Growth Center

Branding | Logo

Development of branding for four individual businesses while ensuring a unified identity under their umbrella nonprofit organization.

Family Growth Center is a non-profit organization that will actively help hurting young people by giving them a place to live and provide food, clothing, education, mentoring, counseling, and other resources. They required branding for four individual businesses under their umbrella organization.

The Spread Cafe & Catering is a branch off their umbrella organization that offers job training for teens in the field of doing cafe and catering services to a wide range of clients. I used a certain brush stroke in Illustrator to give it a iconic "spread" look to the logo.

More than a Carpenter offers job training for teens in the field of doing carpentry for a wide range of clients including home owners. The "More than a" portion of the name refers that they can do more then just carpentry work, they are more versatile such as landscaping and yard work. That is where the client requested the grass in the logo. I replaced the "T" with a illustration of a hammer to symbolize their main aspect.

Faith House is offers housing for homeless male teens or who are at risk. I illustrated a roof to make it look like a house with a similar brush stroke that the umbrella organization's logo used.

Clean Sweep Services offers job training for teens in the field of doing cleaning services anywhere from home owners or corporate buildings. The client wanted a broom to signify their logo.

Case Study (10.1MB)

Link to Client's Website